Marketing to today’s female consumer is critical to the success of your business. Women are the CPOs (Chief Purchasing Officers) in our society and are far more likely to buy based on relationships, information, and a positive buying experience. Women share ideas, recommendations and experiences with other women and, as the saying goes, good news travels fast but bad news travels faster.  

How effective are your advertising campaigns and marketing strategies? Note that I distinguish between them because they are indeed different. Advertising is a very specific, paid message delivered by various types of media and targeted to reach a particular audience of current customers and prospects. Marketing encompasses a broad mix of business activities, including advertising, to raise awareness for your product or service. What is your brand? Do prospects and customers clearly identify with your brand and how do you position your product or service to compete in your industry? If you have employees can each of them clearly articulate your brand and your mission? Particularly in this economic environment, as families and businesses are cutting back on expenditures wherever possible, you must deliver a clearly defined marketing message to reach your target audience.  

For the gentlemen reading this newsletter, you are caterers, restaurateurs, media representatives, dentists and doctors, photographers, retailers, landscapers, realtors, car dealership owners, hospitality representatives, business service providers, nonprofit leaders and more. How have you positioned your company or nonprofit organization to do business with women? What are you doing to ensure your consumers have a positive experience? How do you get feedback from your customers?  

If you build it will they come? Not necessarily- you need to give consumers a reason not only to come, but to come back again and again. Want to learn more about reaching women’s economic clout and influence? NEWS4Women can help. We provide timely news and events, offer affordable marketing solutions, and we connect the business community with the nonprofit community to improve the quality of life for our families.