Are you feeling lost in a crowd these days? I’m not talking about the mobs of people at the local shopping malls- I’m talking about the barrage of media and electronic communication that we experience each day. How do you connect with others and form meaningful social and business relationships without overwhelming people and diluting your message? And how do you reinforce these interpersonal relationships with creative, fun, effective and inexpensive techniques? Whether you are a business owner seeking customers, a non-profit organization looking for supporters, or simply an individual woman hoping to expand your social network NEWS4Women can help.

Andy Warhol suggested each of us would have our 15 minutes of fame but NEWS4Women will give you a full week of fame In The Limelight on our home page. There is no cost and your responses are limited only by your imagination. Well, that’s not exactly true - we will edit if you submit something that resembles War and Peace! To get your 15 minutes of fame (and more), click here.

How much fun is it to win a door prize? Well NEWS4Women takes this to a whole new level. Win free, fun stuff with our Portal Prizes, the web equivalent of a door prize. Prizes are donated by businesses and organizations listed in our directory and are raffled off at the end of each month. Register to win on our home page today!

At NEWS4Women we are committed to supporting small businesses, nonprofit organizations and individual women through shared knowledge, open communication and alliance partnerships. We are a network of professional women, business owners, nonprofit organizations, artists, and local legislators with a common goal to promote economic growth for women, advocate for social issues affecting our families, and to unite women to provide a powerful voice through programs, information, and an active social network.

Are you interested in becoming a partner to share our vision and support for women?

Become a NEWSMaker today! NEWSMakers are our partners who support us by promoting NEWS4Women through web alliances. Simply sign up and add a link to NEWS4Women on your website. Any directory listings or banner ad registrations that are paid for by visitors coming from your website will entitle you to a 10% reimbursement from us! Click here to learn more about us and for details on our NEWSMakers.

And, finally, our NEWS Group provides a professional and social forum for women to interact and support one another. If you are a small business owner in need of ideas to expand your business, or a nonprofit agency reaching out to raise awareness of your organization, or simply a woman interested in expanding her social network, the community at NEWS4Women is there for you. Participation is by invitation or by request. Click here to join the NEWS group.

Google ‘marketing to women’ and within 0.22 seconds you will find approximately two and a half million hits on this subject! So how do you stand out in a crowd and deliver the message of your business or organization? Let’s start with what is important to women- first and foremost it is relationship, relationship, relationship. Women are far more likely to do business with a company, or donate to a nonprofit organization, if they trust and respect you or feel connected to the mission.

Discount funeral services for your loved ones- would you make such an important buying decision based on price alone? Not likely, yet one relentless sales person at a recent networking expo seemed to think price was the overriding factor in selling funeral services. Rather than focusing on key issues such as exceptional and compassionate service, which is likely to be important to a potential customer, over and over again he was heard to say that they were far cheaper than their competitors. You may have heard the phrase ‘price is an issue only in the absence of value’ meaning the customer or client must understand your value proposition statement before he or she will even consider the cost. This economy is causing all consumers and businesses to carefully consider each and every expenditure. How have you positioned your company or organization to not only survive this economy but to thrive in the new year?

Need creative ways to market your organization and show your community support? NEWS4Women can help with creative marketing, advertising, and sponsorship opportunities to reach the women’s market. Contact us to learn more.